Are you ready to elevate your brand's presence and sales strategy to new heights with Faire’s Beta Exclusivity program?

Faire, the wholesale marketplace that champions independent makers and retailers, has introduced an exciting new opportunity in beta: exclusivity—a program designed to empower brands and retailers alike by fostering stronger retailer partnerships. Read on for details and more about how you can leverage this innovative feature.

What is the Faire exclusivity program? It’s a program designed to give retailers exclusive rights to a brand's products within their designated geographic area for a 12-month period. 

‍How does the Faire exclusivity program work?

By committing to the brand's required annual spend, retailers will gain the coveted status of being the sole stockist of these sought-after products on Faire. During the exclusivity period, no other retailer within the designated area can purchase from the brand on the platform, ensuring that the retailer maintains a competitive edge.

‍What are the benefits of the Faire exclusivity program?

• Build Brand Loyalty: Leverage a retailer’s brand that aligns well with your product, and extend their brand loyalty to your target customer.
• Foster Repeat Orders: Work closely with your exclusive retailers to develop tailored marketing strategies and promotions that incentivize repeat orders, a higher average-order-value, and sustained engagement.
• Enhance Brand Affinity: By forging strong partnerships with like-minded retailers, you can amplify brand awareness and foster genuine connections with your target audience.

How to get started with Faire brand exclusivity?

1. Login to Faire
2. Click on Customers and Exclusivity.
3. Set your required annual spend, and turn on exclusivity. If it’s available in your area, you will see the offer on the brand’s page.
4. Retailers will then be able to see that you’re offering exclusivity. Faire will prompt them to join.
5. You can also tell brands that you have a relationship with, share within your retailer promotions, or share in an email.
   

Your exclusivity area is determined by Faire, and based on your location and the density of other retailers nearby. Learn more about the exclusivity program.

‍What is happening to Faire Protection or ZIP code Protection?

The exclusivity program has replaced Faire Protection (also known as ZIP code/postal code protection). All existing Faire Protection agreements ended on March 4, 2024. Visit the Exclusivity page in your portal to see which of your brands are offering exclusivity. Learn more.

Ready to unlock unparalleled success for your brand on Faire? Follow us on Twitter and LinkedIn—or join our exclusive Facebook Group—for the latest updates on Faire's beta program and discover how you can seize this opportunity to elevate your business to new heights.

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