BRAND CAFFEINE | CASE STUDY
PERFECT WHITE TEE
Perfect White Tee, a wholesale business, came to Brand Caffeine to scale their online Direct-To Consumer business. We scaled their business from $150k/month to $670k/month at a 4x overall ROAS (return on ad spend) in less than 3 months through leveraging Paid Advertising (Facebook, Instagram, Pinterest, and TikTok ads), Paid Search, Email and Text Marketing, Seach Engine Optimization, UGC Video creation, and blog writing. Read details below, but long story short in 2 years we’ve increased online revenue 80.5% by scaling paid ads very profitable at over a 4x return.
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Brand Caffeine is a boutique NYC growth partner specializing in Paid Ads, Email, SMS, SEO and UGC Content Creation. We've worked with brands like Warby Parker, Spanx, Amanda Uprichard, Terez, & EBOOST Energy.
PAID MEDIA
THE SITUATION
Perfect White Tee, originally a wholesale business, came to Brand Caffeine to scale their online Direct-To Consumer business. We scaled their business from $150k/month to $600k/month at a 5x overall ROAS (return on ad spend) in less than 3 months through leveraging Paid Advertising (Facebook, Instagram, Pinterest, and TikTok ads), Paid Search, Email and Text Marketing, Seach Engine Optimization, UGC Video creation, and blog writing.
Read details below, but long story short in 2 years we’ve increased online revenue 80.5% by scaling paid ads very profitable at over a 4x return.
THE WORK
FB/IG ads- Over 5x return, compared to 1-2x return prior to Brand Caffeine.
Google ads- Scaled adspend 358% and sales 343% while essentially keeping same ROAS
Pinterest ads- 4.93x return, which we started from scratch
TikTok Ads: Over 2x Return on Ad Spend
Email & Text Marketing: 47% monthly revenue from Klaviyo. 33% Campaign Revenue, 14% Flow Revenue,
THE OUTCOME
Increased revenue over 80% at over Scaling successful digital acquisition channels.
“Thanks for being there at 10pm on a Saturday night. Thanks for noticing my typing in your dms at six am. I am thrilled with your process and the results are fantastic. The Brand Caffiene team is easy and friendly to work with. I can work with other types of people EOD numbers are what matter but it’s nice to be able to work with your team and have a few laughs and no muttered words after the zoom ends. Our company has struggled with Facebook and Tik tok ads. We got it done. Ads went up, sales came in. It was a struggle. SEO was always a pain. Same for Tik tok management/content creation.
We had a good process for e-mail marketing and we were doing big #s. But it was a heavy lift for our small crew. When Brand Caffiene took over e-mail KPI’s went up across the board. Revenues….yea revenues went up massively. Easy as the marketing guy to go back to our team after 90 days and say “see I told you so, they are fantastic”
Brand Caffeine was able to onboard us into their systems and creative process with ease! That’s always a pain and it was not so much with all the help. I am excited about the future with BC. I highly recommend your agency for SEO, socials management, organic posts, video ad creation, marketing campaigns and media buying on Google, Facebook, Tik Tok, Pinterest. We tried others thank God we found BC."
– John Hickey, CMO perfectwhitetee
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