BRAND CAFFEINE | CASE STUDY
CLOTHES HORSE
Over 60 years ago, Clothes Horse opened the doors of its first women’s clothing boutique in Brooklyn, New York. Since then, the company has extended its reach to 4 city-wide locations. Clothes Horse came to Brand Caffeine, wanting to activate paid media to scale online revenue and expand upon their organically-built brick and mortar stores. In just 2 years we’ve increased online revenue 6,387% by scaling paid ads along with email and text message marketing profitably at a 3.5x return on investment.
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SERVICES PROVIDED
Paid Media, Email Marketing, Text Message Marketing, Content Creation
THE WORK
Our team executed paid media testing across Facebook/Instagram and Email/Text Marketing, developing ads, analytics tracking, and new copywriting tests to scale paid budget and ROI. We were able to take Clothes Horse’s return on ad spend from a 1.5x to over a 3.5x, consistently month after month. Utilizing consistent creative testing and a unique testing structure for Fashion, Health, & Beauty brands we rely on, we were able to maximize our return on spend by reaching several different target audiences & using a consolidated campaign structure.
THE OUTCOME
Year over Year we nearly doubled the client's ROAS. We increased revenue 6,387% and were able to scale spend 3,656% higher which is a 73% increase in ROAS. Our experts did this by cutting low performing products and states and using a tROAS bidding strategy on Paid Search to train the algorithm to consistently spend more while making more as we increased budget.
“I’ve worked with Brand Caffeine for over 2 years now and have had a great experience throughout that time. Not only have I seen my sales increase but I was also able to speak directly with Drew, Ben and Michael about how my ads were performing and how we can increase sales. They help me by making suggestions on how we can spend our money wisely and get the best return possible. We have weekly calls but they are always around to help if I’m in a pinch and need a question answered. It’s very nice to speak with the people working on your ads directly and not a huge team where you speak through a middle man!
I would highly recommend Brand Caffeine to anyone that is looking to either jump start their ecommerce sales or increase sales on an existing account.” - Sam Wasser, Ecommerce Manager at Clothes Horse
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