BRAND CAFFEINE | CASE STUDY
22 JEWELRY
22 Jewelry had a strong wholesale business but had never invested in running Paid Social before so they came to us. We started with a small daily budget, rapidly tested creatives, and attributed a 4x Return on Ad Spend
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Brand Caffeine is a boutique NYC growth partner specializing in Paid Ads, Email, SMS, SEO and UGC Content Creation. We've worked with brands like Warby Parker, Spanx, Amanda Uprichard, Terez, & EBOOST Energy.
THE SITUATION
22 Jewelry had a strong wholesale business and had built up a good following on social media with their stylish designs and handmade Jewelry. 22 Jewelry is made in the US and with real gold and silver. They had never invested in running Paid Social before so they came to Brand Caffeine to do just that.
Since the account was a brand new ad account without any historical data or spend, we went to work testing different creatives and different products based on what was popular with their wholesale business. We started with a small daily budget, rapidly tested creatives, and were able to consistently scale spend 20% each week as ROAS was above a 4x minimum return.
THE WORK
Meta Advertising- Over 4x return, compared to 0 ad spend and $0 sales prior to Brand Caffeine.
THE OUTCOME
Online store sales are up 181% in the last 30 days compared to the previous period. Conversion rate is up 34% after improvements to the landing page of where ad traffic was going. We are now starting to scale Google Advertising.
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